Crisis Management

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Today in class we had a guest speaker come in from Elliot Hospital. She presented a whole new career in marketing to our class being the VP of Public Affairs and Marketing. The main focus of her presentation was crisis management. She talked about the crisis incident at Elliot when there was white powder in the air that caused 6 people to become ill.

I learned a lot from this presentation because she went through the steps to take when a crisis such as a mysterious white powder causing illness occurs. She first said when your called into a crisis it is crucial to find out all the facts. The facts are very important because the more facts you know the quicker you can solve the crisis and facts can help calm the media down before they start to form their own misleading opinions. Another important step during a crisis is to contact your team. Its important to realize one person can't resolve the crisis by themselves, the more helpful people the better. So you call in employees who work for you that are also trained to help in these situations. Lastly, a big step is to figure out who is in charge. There are many roles within a crisis: the police department, the fire department, the hospital, and in this white powder case the DEA. Just because the accident happened at the facility you work within, does not mean you are in charge. So it is key to find the person in charge, and work with them. Of course there are many other steps involved, but after hearing her presentation I found these three to be the most crucial. 

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