Marketing in Healthcare

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Prior to todays class in management we were asked to read a chapter titled Marketing and Strategy from the book Reaching Excellence in Healthcare. I learned from this chapter that marketing is not just promotion and advertising, it is really about strategy. The text gave many different definitions to help grasp this concept. My favorite one is the mnemonic of the "Four Ps". Which consist of product, place, price, and promotion. These four P's really helped me understand what marketing really is. You have to really understand the product in the exchange, where should the exchange take place and how can we make it happen, how much will all this really cost, and what is required to get the word out and have stakeholders actually want it.

After reading about marketing, listening to Prof. Bonicas lecture today, and hearing our guest speaker from Monday, I see a whole new career in marketing for myself. I want to learn more about it and what it really takes to have a career in it. I hadn't thought much about this career because I didn't think it was related to my major, Health Management and Policy, but it is! Healthcare organizations need someone to get or sell the necessary things, they need someone to deal with the media side, someone to help with promotion, there are just so many different aspects in healthcare that marketing effects. I'm very excited to further explore this career path.

Comments

  1. UnknownNovember 29, 2017 at 4:05 PM

    Marketing would be a great place to get yourself into should you want to explore this in your career path. Think of all the hospitals that are competing against each other to have patients come to their facility- you have to think of the population, what it is they want in healthcare, and how to market it to those population. A lot of strategy goes into it- I'm sure you will get a lot more info in your marketing class senior year

    ReplyDelete
  2. Mark BonicaDecember 19, 2017 at 3:00 PM

    There's a lot to marketing. I have a few contacts - let me know if you want me to reach out to folks for you.

    ReplyDelete

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